“2020 Breakthrough Marketing MasterMind”
Charlotte & LKN Entrepreneurs – Join the Tribe, Build the Strategy, and Implement the Systems You Need to 2x, 5x, or 10x Your Business in 2020
Are you tired of “playing small” and “just getting by” in your business?
“I am so thankful for Danny’s coaching as we build out the marketing strategy for my practice. His expertise has been invaluable.” – Amy Jamieson, Resilient Counseling Services
Are you ready to finally build the business you know you’re capable of building?
Then I’d like to invite you to participate in the 2020 Breakthrough Marketing MasterMind group launching in January 2020.
Specifically, this Program is designed for entrepreneurs who:
✓ Own or manage a business based in Charlotte or Lake Norman, NC.
✓ Have been in business for at least 12 months.
✓ Are DECISION MAKERS within their business.
✓ Have (or plan to hire) at least 1 employee.
✓ Are committed to growing their business by AT LEAST 50% in 2020
✓ Are open-minded, teachable, and ready to think outside-the-box in order to take their business to the next level.
If you’re ready to achieve real business breakthrough in 2020, this 12-month program is designed for you.
The Strategies & Systems You Need to Grow Your Business
The Breakthrough Marketing MasterMind – launching January 2020 – is a unique experience combining Group Learning, Strategic Planning, Hands-On Implementation, and 1-on-1 Coaching over 12 months of rapid growth.
The format is simple: Each Quarter will start with a half-day Live Workshop. In this workshop, we’ll focus on big-picture strategy and planning. And then, you’ll receive one-on-one coaching for the next two months as you IMPLEMENT the strategies we’ve created.
Here’s how it works:
January: Q1 Half-day Live Workshop (Branding Focus)
February: Implementation & One-On-One Coaching
March: Implementation & One-On-One Coaching
April: Q2 Half-day Live Workshop (Referral Marketing Focus)
May: Implementation & One-On-One Coaching
June: Implementation & One-On-One Coaching
July: Q3 Half-day Live Workshop (Retention Marketing Focus)
August: Implementation & One-On-One Coaching
September: Implementation & One-On-One Coaching
October: Q4 Half-day Live Workshop (Lead-Gen Focus)
November: Implementation & One-On-One Coaching
December: Implementation & One-On-One Coaching
This is the winning formula because it combines group learning & strategic planning with one-on-one coaching to help you IMPLEMENT.
The best “strategy” in the world is worthless if you don’t implement it.
“Once in a while you connect with a business leader who is genuine and truly cares about you and your business. Danny is this and more! Only wish I’d found you 15 years ago when I started on this journey.” – Lori Kawulok, GATHEREDevents
And “implementation” without strategy is like trying to put a complicated puzzle together… blindfolded!
This program combines strategy with implementation to create real results in your business.
“Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.” —Sun Tzu
The Curriculum: What You’ll Learn, Create, and Implement in Order to Unlock Growth
Our curriculum centers around the “Four Main Parts” of a winning marketing system (introduced in my 2019 book, Marketing Simplified) and each quarter of 2020 will be dedicated to one specific part of your marketing machine.
Quarter One Focus: Defining Your Brand & Building Your Brand Strategy
Your brand is the foundation that the rest of your marketing is built on. Your brand is literally the identity of your business in the marketplace. In Q1 we’ll create a winning brand strategy for your business.
✓ Sharpen Your Marketing Message
✓ Stand Out from the Competition
✓ Perfect Your Pricing Strategy
✓ Clearly Communicate the Value Your Business Creates
✓ Build Your Personal Brand as an AUTHORITY and an EXPERT in Your Niche
✓ Create Your “Content” Strategy – Blogs, Video, Social Media, and More
✓ Begin to *Attract* Clients & Customers – Instead of Chasing Them
Quarter Two Focus: Build Your Referral Marketing Machine
The best customers & clients come through referral – regardless of how large or small your business may be, and regardless of how long you’ve been in business. In Q2 we’ll create the referral systems you need to capture this low-hanging fruit.
✓ Create a Smarter Networking Strategy (Stop Wasting Time in the Wrong Places!)
✓ Identify & Prioritize Top Referral Sources
✓ Implement Systems to Generate Referrals from Current & Past Customers
✓ Maximize Referrals from Non-Customers
✓ Create Referral Promotions & Incentives
“I’ve never been so excited about the future of my company! Danny’s workshop provided much-needed direction for me.” – John Wroth, Deck Medic of Lake Norman
Quarter Three Focus: Maximize Retention (Increase the Value of Current & Past Customers)
It’s 11-25X more expensive to find a new customer than it is to sell to a current or past customer. Smart marketing starts with retaining and maximizing the value of each client or customer – and in Q3 we’ll create and implement a strategy to do exactly that.
✓ Identify Opportunities to Up-Sell & Cross-Sell Existing Customers
✓ Create Membership / Continuity / Recurring Revenue Programs
✓ Build Systems to MANGE and then EXCEED Expectations Instead of Disappointing Customers
✓ Deliver More Value & Create Customers For Life!
Quarter Four Focus: “Cold Lead” Generation
Your brand strategy is in place. You’re maximizing referrals and retention. Now it’s time to pour fuel on the fire through scalable lead generation. Many business owners waste money and time by pursuing cold lead generation prematurely – but the foundation you’ll build in Q1, Q2, and Q3 will set the stage for success.
✓ Optimize Facebook Ads, Google Ads, and Other Digital Advertising
✓ Track Your Results & Stop Spending Money on Marketing That Doesn’t Produce
✓ Perfect Your Landing Pages, Funnels, and Sales Pages
✓ Create a Follow-Up Strategy to Maximize New Customer Acquisition
✓ Create “Lead Diversity” So That You’re Not Dependent on Just One Source of New Customers
The Perfect Blend of STRATEGY and IMPLEMENTATION to Grow Your Business in 2020
You need a high-level strategic plan for your marketing. Without a strategic plan, you’re wasting resources and you’re missing out on key opportunities to grow your business.
“Working with Danny has given us the structure our marketing lacked. We’ve always been great at marketing for our partners, but now we have a plan and strategy to market ourselves effectively” – Tim Baier, Spiracle Media
But here’s the problem: it doesn’t matter how great your plan is if you can’t implement it. And as a busy entrepreneur, finding the time and energy to implement the plan is easier said than done.
As a member of the Breakthrough Marketing MasterMind, we will tackle both challenges head-on. We’ll build a strategic plan. And then I’ll provide the one-on-one coaching, guidance, and direction you need as we implement the plan throughout the year.
✓ 4 Quarterly Live Workshops
✓ 8 Pre-Scheduled One-on-One Coaching Sessions with Danny
✓ Direct Personal Access to Danny Throughout the Year
✓ Access to Special Discounts & Service Packages from Marketing Simplified Approved Vendors
✓ Bonus Educational Sessions and Webinars Throughout the Year
Space is Limited to Just 12 Members & Restricted to One Participant Per Industry
In order to facilitate high-quality discussion and ensure that there is plenty of one-on-one attention, registration will be strictly capped at 12 for this MasterMind.
And in order to create high-level dialogue and meaningful conversation, I will personally interview and vet each applicant. It’s important to understand that simply submitting the form on this page does NOT guarantee a spot in this group.
Instead, upon applying below, my team will reach out to you to schedule a brief phone call. After talking to each applicant, I will make a final decision. My goal is to create a group dynamic that is highly valuable for each attendee, and that means balancing such factors as years of experience, revenue size, employee count, industry, and more.
To create an open conversation, only one business per industry/category will be permitted. And applications will be reviewed on a first-come, first-served basis, so don’t wait to apply!
Find Community With Other High-Performing Entrepreneurs
Building a business can be lonely. Your employees don’t get it. Your friends aren’t business owners. Even your spouse likely doesn’t understand the ups and downs that come with building a business!
In this program, you’ll meet and build relationships with other entrepreneurs just like you – people who understand what you’re going through and can offer encouragement, ideas, and fresh perspective. You’ll have direct access to all members through a private forum – so you’ll be able to celebrate your success, get help when you hit a road block, and get encouragement when you need it.
“The expertise that Danny Decker offers to his clients is at a high level that you rarely see in the industry. The advice, objectivity, and direction Danny delivers exceeds that of many of the marketing experts I have ever worked with.” – Cassmer Ward, Nexagy Consulting
Participation is strictly limited to just one member from each industry, and all participants will sign a confidentiality agreement. This creates a safe place for conversation and ensures that you won’t have to worry about sharing sensitive information with competitors.
Iron sharpens iron. Join the community and let’s GROW together in 2020!
Accountability to Make Sure Your IDEAS Become ACTION Which Drives GROWTH For Your Business
Ideas are easy. Plans aren’t all that hard to make.
What’s challenging… is executing on the plan to ensure that you reach your destination on-time and in-one-piece!
In this program, I’ll personally provide the accountability, the direction, and, if needed, the butt-kicking to make sure that the plans we create get executed.
“Will I Really Double My Revenue in 2020?”
Not necessarily.
You might triple it.
In all seriousness, I can’t guarantee a specific growth rate. It’s dependent on a variety of factors inside and outside of your business.
What I can guarantee you is the direction, the strategy, the coaching, and the accountability you need to create a marketing system that helps you grow faster.
My personal mission is to make sure that every member of this group reaches their growth goals in 2020 – whether that’s 50% growth or 500% growth. I – along with your fellow participants – am fully invested and committed to your growth. Let’s make 2020 an incredible year!
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