We're all in this together. Except - not really. Your COVID-19 "experience" is completely different than the way that many others are experiencing this. This is devastating for some industries, merely a disruption for others, and has actually created financial opportunities for some. Millions of employees have lost their jobs. Others are working harder than they've ever worked, under the most Read More
Unsung Heroes of COVID-19
Healthcare workers and first-responders are unquestionably heroes during this time. So are business owners across the nation who are working around-the-clock to keep serving their customers and to keep providing paychecks to their employees. I have the privilege of coaching and otherwise supporting dozens of business owners in a variety of industries - and I can tell you firsthand, the commitment, the Read More
Coronavirus Response: Why You Should Double Down on Your Marketing!
COVID-19 is impacting your business. How should you adjust your marketing? 👉 Increase social media activity. (Traffic is WAY up on all social networks.) 👉 Produce and distribute relevant content. If your customers and clients are impacted by COVID, become a voice of sanity and perspective. 👉 Focus on "providing value" more than "making money." (This is always a good practice, but doubly important right Read More
Five Ways You Can Make Your Business Better This Week – Even if You Can’t Serve Customers and Clients
Many business owners have more time on their hands than they'd like right now, thanks to COVID-19. Here are five ways to use that downtime productively: 1) Create marketing content for use down the road... the number-one excuse I hear for why business owners can't create marketing content is "I'm too busy." Well, here's your chance. Create a Video FAQ series, launch a podcast, produce a library of "Special Read More
Coronavirus Response: Get Your Mindset Right!
COVID-19 is what it is... how are you going to adjust and move your business forward? Read More
How to Adjust Your Marketing Strategy During the Coronavirus Outbreak
As of 4 PM on Friday, March 13, there is a lot we don't know about the Coronavirus. I have no idea what the next few weeks and months will look like. However, there are a few things that I DO know and want to share with you: First, this is NOT the time to stop marketing. This is the time to double-down on your marketing. Social media usage is going to skyrocket over the next few weeks. As more and more Read More
