“Your Invitation to the 2020 Legal Marketing MasterMind”
Solo / Small Law Firms – Here’s Your Chance to Create a Robust Marketing System and Grow Your Practice in 2020!
Are you ready to take your marketing to the next level and grow your law firm in 2020?
Danny Decker, Co-Founder, Spotlight Branding & Founder, Marketing Simplified
Are you ready to finally build the law firm you know you’re capable of building?
Then we’d like to personally invite you to participate in the 2020 Legal Marketing MasterMind Group launching in January 2020.
This Group is co-hosted by Marc Cerniglia, co-founder and CEO of Spotlight Branding, and Danny Decker, co-founder of Spotlight Branding and founder of Marketing Simplified.
Specifically, this Program is designed for attorneys who:
✓ Own a small law firm (three equity partners or less)
✓ Have been in operation for at least 12 months.
✓ Generate at least $150,000 in annual revenue
✓ Are hungry to GROW in 2020
✓ Are located in the United States or Canada
✓ Are open-minded, teachable, and ready to think outside-the-box in order to take their practice to the next level.
If you’re ready to achieve real business breakthrough in 2020, this 12-month program is designed for you.
The Strategies & Systems You Need to Grow Your Business
The Breakthrough Marketing MasterMind – launching January 2020 – is a unique experience combining Group Learning, Strategic Planning, Hands-On Implementation, and 1-on-1 Coaching over 12 months of rapid growth.
The format is simple: Each Trimester will start with a full-day, in-person MasterMind Session. During this session, we’ll focus on big-picture strategy and planning. And then, you’ll receive one-on-one coaching for the next three months as you IMPLEMENT the strategies we’ve created.
Here’s how it works:
Marc Cerniglia, Co-Founder & CEO, Spotlight Branding
January**: MasterMind Session #1 (Branding Focus)
February: Implementation & One-On-One Coaching
March: Implementation & One-On-One Coaching
April: Implementation & One-On-One Coaching
May: MasterMind Session #2 (Referrals & Retention Focus)
June: Implementation & One-On-One Coaching
July: Implementation & One-On-One Coaching
August: Implementation & One-On-One Coaching
September: MasterMind Session #3 (“Cold” Lead Generation Focus)
October: Implementation & One-On-One Coaching
November: Implementation & One-On-One Coaching
December: Implementation & One-On-One Coaching
**MasterMind Sessions will take place in beautiful Charlotte, North Carolina. Exact dates will be determined after registration is finalized.
This is the winning formula because it combines group learning & strategic planning with one-on-one coaching to help you IMPLEMENT.
The best “strategy” in the world is worthless if you don’t implement it.
“Our law firm worked with Marketing Simplified to create and refine our marketing plan. Danny provided concrete, actionable recommendations that were easy to implement. We attribute much of our firm’s recent growth and increase in revenue to the plan we created through Marketing Simplified.” – Chris Clark, CLARK.LAW
And “implementation” without strategy is like trying to put a complicated puzzle together… blindfolded!
This program combines strategy with implementation to create real results in your business.
“Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.” —Sun Tzu
The Curriculum: What You’ll Learn, Create, and Implement in Order to Unlock Growth
Our curriculum centers around the “Four Main Parts” of a winning marketing system (introduced in Danny’s 2019 book, Marketing Simplified) and each trimester of 2020 will be dedicated to a specific piece of your marketing system.
Trimester One Focus: Your Brand Strategy
Your brand is the foundation that the rest of your marketing is built on. Your brand is literally the identity of your business in the marketplace. In this Trimester we’ll create a winning brand strategy for your practice.
✓ Sharpen Your Marketing Message
✓ Stand Out from the Competition
✓ Clearly Communicate the Value Your Law Firm Provides to Your Clients
✓ Build Your Personal Brand as an AUTHORITY and an EXPERT in Your Niche
✓ Create Your “Content” Strategy – Blogs, Video, Social Media, and More
✓ Begin to *Attract* Clients to Your Practice – Instead of Chasing Them
Trimester Two Focus: Maximize Referrals & Retention
The best clients come through referral – and it’s 11-25X more expensive to find a new client than it is to sell to a current or past client. In this module, we’ll create systems to maximize referrals and client retention.
✓ Create a Smarter Networking Strategy (Stop Wasting Time in the Wrong Places!)
✓ Identify & Prioritize Top Referral Sources
✓ Implement Systems to Generate Referrals from Current & Past Clients
✓ Identify Opportunities to Up-Sell & Cross-Sell Existing Clients
✓ Create Referral Promotions & Incentives
✓ Deliver More Value & Create Long-Term Client Relationships
“I am so thankful for Danny’s coaching as we build out the marketing strategy for my practice. We look forward to calls with him and always feel energized for the next step after the call!” – Amy Jamieson, Resilient Counseling Services
Trimester Three Focus: “Cold Lead” Generation
Your brand strategy is in place. You’re maximizing referrals and retention. Now it’s time to pour fuel on the fire through scalable lead generation. Many attorneys waste money and time by pursuing cold lead generation prematurely – but the foundation you’ll build in Trimester One & Two will set the stage for success.
✓ Optimize Facebook Ads, Google Ads, and Other Digital Advertising
✓ Track Your Results & Stop Spending Money on Lead-Gen Marketing That Doesn’t Produce
✓ Perfect Your Landing Pages and Intake Process
✓ Create a Follow-Up Strategy to Stay in Touch with Prospects
✓ Create “Lead Diversity” So That You’re Not Dependent on Just One Source of New Clients
The Perfect Blend of STRATEGY and IMPLEMENTATION to Grow Your Law Firm in 2020
You need a high-level strategic plan for your marketing. Without a strategic plan, you’re wasting resources and you’re missing out on key opportunities to grow your law practice.
“Working with Danny has given us the structure our marketing lacked. We’ve always been great at marketing for our partners, but now we have a plan and strategy to market ourselves effectively” – Tim Baier, Spiracle Media
But here’s the problem: it doesn’t matter how great your plan is if you can’t implement it. And as a busy attorney, finding the time and energy to implement the plan is easier said than done.
In this MasterMind Group, we will tackle both challenges head-on. We’ll build a strategic plan. And then we’ll provide the one-on-one coaching, guidance, and direction you need as you implement the plan throughout the year.
✓ 3 In-Person MasterMind Sessions
✓ 9 Pre-Scheduled Monthly One-on-One Coaching Sessions
✓ Direct Personal Access to MasterMind Leaders Throughout the Year
✓ Access to Special Discounts & Service Packages from Approved Vendors
✓ Bonus Educational Sessions and Webinars Throughout the Year
Space is Limited to Just 12 Members
In order to facilitate high-quality discussion and ensure that there is plenty of one-on-one attention, registration will be strictly capped at 12 for this MasterMind.
And in order to create high-level dialogue and meaningful conversation, we will personally interview and vet each applicant. It’s important to understand that simply submitting the form on this page does NOT guarantee a spot in this group.
Instead, upon applying below, my team will reach out to you to schedule a brief phone call. After talking to each applicant, we will make a final decision. Our goal is to create a group dynamic that is highly valuable for each attendee, and that means balancing such factors as experience, revenue size, employee count, practice area, and more.
To create an open conversation, only one participant per practice area / city will be allowed. (In other words – it’s possible that another attorney from your city will be in the Group. It’s possible that another attorney in your same practice area will be in the Group. But there will be no other attorneys from your city with your same practice area.)
Applications will be reviewed on a first-come, first-served basis, so don’t wait to apply!
Find Community With Other High-Performing Attorneys
Building a solo law practice can be lonely. Your employees don’t get it. Your friends aren’t business owners. Even your spouse likely doesn’t understand the ups and downs that come with building a business!
In this program, you’ll meet and build relationships with other entrepreneurial attorneys just like you – people who understand what you’re going through and can offer encouragement, ideas, and fresh perspective. You’ll have direct access to all members through a private forum – so you’ll be able to celebrate your success, get help when you hit a road block, and get encouragement when you need it.
“The expertise that Danny Decker offers to his clients is at a high level that you rarely see in the industry. The advice, objectivity, and direction Danny delivers exceeds that of many of the marketing experts I have ever worked with.” – Cassmer Ward, Nexagy Consulting
All participants will sign a confidentiality agreement. This creates a safe place for conversation and ensures that you won’t have to worry about sharing sensitive information with competitors.
Iron sharpens iron. Join the community and let’s GROW together in 2020!
Accountability to Keep You on Track and Drive GROWTH For Your Business
Ideas are easy. Plans aren’t all that hard to make.
What’s challenging… is executing on the plan to ensure that you reach your destination on-time and in-one-piece!
In this program, we will provide the accountability, the direction, and, if needed, the butt-kicking to make sure that the plans we create get executed.
Let’s make 2020 an incredible year!
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