Create Your Marketing Plan Workshop

Exclusive Workshop for Charlotte/Lake Norman Business Owners – September & October, 2019


“Stop Drifting and Start Driving: How to Create a Real Marketing Plan and Finally Take Control of Your Business” 

Every business owner needs a written marketing plan.

Period. Full stop.

Without a marketing plan in place, running your business feels more like riding a roller-coaster.

You have good months, but you have a lot of bad months too, and you’re never sure what’s coming around the next turn.

“I am so thankful for Danny’s coaching as we build out the marketing strategy for my practice. His expertise has been invaluable and his personality makes him feel like part of the team.” – Amy Jamieson, Resilient Counseling Services

And the worst part is – you’re not sure what to do about it. So you’re drifting along with the current, hoping that it takes you somewhere safe. But knowing that it might take you right over a waterfall.

This workshop will help you stop drifting. It will help you identify your destination of choice, create a map to get you there, and give you the tools you need to reach your destination safely.

This workshop will help you stop committing “random acts of marketing” – and help you stop wasting time and money on marketing that doesn’t work.

Together, we will create a real marketing plan that gives you the clarity and confidence you need to take control of your business and finally grow to your full potential.

Creating a written marketing plan will change everything – and in this workshop, I’ll guide you through the process!

Specifically, this workshop is designed for entrepreneurs who:

✓ Own or manage a business based in Charlotte or Lake Norman, NC.
✓ Currently generate between $100,000 – $500,000 in annual revenue.
✓ Have been in business for at least 12 months.
✓ Possess the BURNING DESIRE to grow their business dramatically over the next 12 months.
✓ Are DECISION MAKERS within their business.
✓ Are open-minded, teachable, and ready to think outside-the-box in order to take their business to the next level.

In September 2019, we’re launching a 4-part workshop series just for you. The series will consist of two “Master Mind” sessions and two one-on-one coaching sessions with me personally.

“Had a great opportunity to work with Danny and he helped come up with a phenomenal marketing game plan. I am definitely excited and energized after meeting with him.”John Kaup, Trinity Cleaning

Here’s the schedule:

Master Mind Session: Goals, Market Analysis, Strategy & Tactics
September 26, 8 AM – Noon

Coaching Session: Review & Prepare Draft Marketing Plan
Week of September 30

Master Mind Session: Group Feedback and “Hot Seat” Marketing Plan Review
October 17, 8 AM – Noon

Coaching Session: Incorporate Feedback and Finalize Marketing Plan 
Week of October 21

Create a Strategic Plan That You Can Execute With Confidence

By the time you’ve completed this process, here’s what we’ll accomplish together:

✓ Define your overall goals for the business. How much net income do you need each year to support your desired lifestyle? How much revenue does your business need to provide that net income? (This is a vital first step that many people skip over. If you’re not clear about your overall financial goals… there’s little point in making a plan in the first place.) 

✓ Precisely define your target market – including demographics, psychographics, and buying patterns.

✓ Identify a winning message – a message that clearly communicates the value you provide to your customers and distinguishes you from the competition. 

✓ Build your brand strategy so that you can charge higher rates and still win the business. A powerful brand allows you to attract clients and customers instead of chasing them – and it allows you to charge premium rates. 

✓ Create a strategy to maximize referrals & repeat-business. The best way to build your business is by developing long-term relationships with your customers and by creating word-of-mouth referrals. We’ll create an Action Plan to accomplish this and more. 

✓ Develop your lead-generation strategy. Your business needs a steady flow of new leads in order to grow. In this workshop we’ll create a cost-effective strategy to accomplish exactly that. 

✓ You’ll walk away with a written marketing plan that you can confidently execute. You’ll know exactly what to do, how to do it, and how to measure your results to be sure that your marketing is working. 

“Once in a while you connect with a business leader who is genuine and truly cares about you and your business. Danny is this and more! Only wish I’d found you 15 years ago when I started on this journey.”  – Lori Kawulok, GATHEREDevents

Eight Hours That Will Change Your Business Forever

As entrepreneurs, we’re constantly pulled in different directions. We all wear many different “hats” within our business. We often serve as the receptionist, the office manager, the marketing director, the operations manager, the HR department, the bookkeeper – and that’s all before lunchtime.

That doesn’t leave very much time for big-picture planning and strategy.

Well, the time you spend planning is the most valuable time you’ll ever spend in your business.

It’s your opportunity to work ON your business instead of just working IN your business.

It’s your opportunity to think about what you want your business and your life to look like, and then create a road-map to get there.

It can sometimes feel like you can’t afford to spend time planning and strategizing – but the truth is, you can’t afford NOT to spend time planning for your business.

Do whatever it takes to make the time. Your future-self will thank you. 

To guarantee a high-quality, productive session, registration will be strictly limited to 12 attendees.

To create a strong group dynamic, I’m capping registration at 12.

And in order to create high-level dialogue and meaningful conversation, I will personally interview and vet each applicant. It’s important to understand that simply submitting the form on this page does NOT guarantee a spot in this group.

Instead, upon applying below, my team will reach out to you to schedule a brief phone call. After talking to each applicant, I will make a final decision. My goal is to create a group dynamic that is highly valuable for each attendee, and that means balancing such factors as years of experience, revenue size, employee count, industry, and more.

To create an open conversation, only one business per industry/category will be permitted. And applications will be reviewed on a first-come, first-served basis, so don’t wait to apply!

The Best Investment You’ll Make In Your Business This Year

“Danny helped me fix my pricing strategy and I’m making more money month after month as a result. The marketing plan we created together gives me confidence and clarity as I continue to grow.” – Tracy Alston, New Mentality PC

My “standard rate” to lead an entrepreneur through this planning process is $2,000.

And honestly, it’s worth every penny of that – and more. My clients often report revenue growth of 30%, 50% or more as a direct result of the plans we create together. The principles that we’ll use in this workshop have been worth hundreds-of-thousands of dollars to my businesses and those of my clients.

So $2,000 is a bargain.

But I’m not asking you to pay $2,000.

Your price for this workshop is only $398**

This will be the best investment you make in your business all year long!

** Payment plan available if needed – just ask. Price should not be an obstacle to be a part of this workshop! 

My No-Risk, No-Hassle Money-Back Guarantee.

I get it! Even though $398 is a great price… it’s still almost $400.

And you don’t want to waste $400.

Well, there is literally no chance of that happening.

That’s because I’m offering a 100%, no-risk, no-hassle guarantee. If you complete the workshop and don’t feel you’ve gotten AT LEAST $2,000 in value from our time together, I will refund you 100% of your ticket price on the spot and we’ll shake hands and part as friends.

This guarantee means that there is zero risk on your part.

Worst-Case Scenario: You receive thousands of dollars worth of marketing guidance, meet and connect with other high-level entrepreneurs in the local community, and spend time reflecting on your big-picture goals and opportunities. And it costs you nothing.

Best-Case Scenario: This workshop changes the trajectory of your business forever. The marketing plan we create serves as a road-map for growing your business for years to come. You learn how to attract more clients, better clients, and how to make more money without working harder. You look back at September 2019 as the month everything changed for your business. And it’s the best $400 you’ve ever spent.

“I have had the pleasure to work with Danny Decker on several occasions. I have seen his seminars, his work with my clients, and experienced a planning session for my own practice. The expertise that Danny offers to his clients is at a high level that you rarely see in the industry.” – Cassmer Ward, Nexagy Consulting

Let’s Create the Marketing Plan You’ve Always Needed

To secure your spot, the next step is to fill out the short form below. Once we’ve received your information, my team will contact you to schedule a brief informational call. 

Please note – submitting this form does not guarantee your spot. However, applications will be reviewed in the order that we receive them, so don’t wait!

Workshop Application

Please respond to each question below. Information will be transmitted securely and kept 100% confidential.

Attend the workshop and learn the marketing strategies that allowed me to built a seven-figure business in just five years.

 I’m proud of the fact that I’ve actually built successful businesses myself.

Unlike some coaches and “gurus” who’ve never been in the trenches, I understand what it’s like to build a business from scratch with limited resources.

I’m not teaching academic “theory” or ideas that sound good but don’t make sense in the real world.

“Our law firm worked with Danny Decker to create and refine our marketing plan. We attribute much of our firm’s recent growth and increase in revenue to the plan we created together.” – Chris Clark, CLARK.LAW

I’m going to teach you the strategies and systems that have personally worked for me as I built my own seven-figure business in just a few years.

You can probably tell that I’m passionate about this – I’m passionate because I believe that entrepreneurs are among the greatest forces for good in our world.

Businesses – especially small businesses – transform lives and create opportunity. Not just for the owner, but for their employees, their vendors, and their local economy. A thriving business creates jobs, creates all sorts of opportunity, and helps to pay for our local roads, schools, and other vital services.

But, unfortunately, many businesses aren’t growing because they haven’t figured out their marketing and they don’t have a plan.

As a result, most businesses right here in Charlotte and Lake Norman aren’t growing as fast as they could be. And they’re not making the impact that they could be making.

My goal – the reason I started Marketing Simplified and the reason I’m offering this workshop – is to help you change all that.

“Sometimes, it takes a conversation with someone who’s been there and done that to turn things around for you. I couldn’t be more optimistic about the future of our business.” – Collin Siegel, DTX Designs

I’m going to help you create a marketing plan so that you can grow your business faster and make a bigger impact on the world around you.

That’s why I do what I do. And I hope you’ll join me.

If you haven’t submitted your application yet, what are you waiting for? There’s nothing to lose and so much to gain. Let’s do this! 

Workshop Application

Please respond to each question below. Information will be transmitted securely and kept 100% confidential.

“Working with Danny has given us the structure our marketing lacked.  We’ve always been great at marketing for our partners, but now we have a plan and strategy to market ourselves effectively.  On top of that, he’s helped us measure our success which has been the best addition.  Danny’s energy is infectious and he’s always ready to get down to work.”

– Tim Baier, Spiracle Media