How to Sharpen Your Marketing Message, Part One

How do you talk about your business in the marketplace? Surprisingly, many business owners struggle to effectively communicate what they do and why it matters. Obviously, it’s not because you don’t understand your business. It’s usually the opposite problem - you’re so deep into the weeds of operating your business that it can be difficult to communicate with people who know little or nothing about it. It’s Read More

Marketing Doesn’t Have to Be a Mystery

Marketing is a critical discipline that every business owner has to figure out if they're going to reach their full potential. Yes, you need to have a high-quality product or service. Yes, you need to build, manage, and lead your team. You have to have a sales process that works. You need financial systems. There's a lot that goes into building a successful business. But even if you check all of those boxes, if Read More