COVID-19 is impacting your business.
How should you adjust your marketing?
π Increase social media activity. (Traffic is WAY up on all social networks.)
π Produce and distribute relevant content. If your customers and clients are impacted by COVID, become a voice of sanity and perspective.
π Focus on “providing value” more than “making money.” (This is always a good practice, but doubly important right now.)
π If you’ve got extra time on your hands, work on those marketing projects that you don’t usually get to. Evaluate and update your website. Produce a video series. Work on building your email list.
π What you should NOT do… is stop marketing. If anything, this is an opportunity to double-down on your marketing once you’ve made strategic adjustments.
Watch the video to learn more:
Danny Decker
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