It's important to monitor website performance - and tools like Google Analytics make it easy to access the data. In fact, it's almost too easy. Many business owners get overwhelmed by the sheer volume of information available. Today, I'm highlighting five of the most important metrics. If all you do each month is review these five items, you're off to a good start. 1) Unique Visitors. How many visits are you Read More
COVID-19 Marketing Lessons: Why You Need a Diversified Marketing System
This article originally appeared on www.MDAndersenCPA.com A mentor once told me that “the worst number in business is one.” You don’t want to be dependent on “one” of anything in your business. If you’re dependent on one key employee, and he quits, you’re in trouble. If you’re dependent on one key piece of equipment, and it fails, you’re hurting. And the same concept is true in marketing. If Read More
Marketing, Post-COVID: Don’t Make Assumptions
This article originally appeared on www.MDAndersenCPA.com I have the privilege of coaching and consulting with business owners in a variety of different industries. And one of the most striking realities of the coronavirus outbreak has been how different the fallout has been, depending on what industry the business operates in. I’ve seen businesses lose 90% of their revenue almost overnight. I’ve seen Read More
Five Ways You Can Make Your Business Better This Month, Despite COVID-19
This article originally appeared on www.MDAndersenCPA.com This has been the strangest summer of my life. And I know I’m not alone. COVID-19 has many business owners feeling stuck in a period of “suspended animation” – nobody is sure what the future holds, and as a result, it’s challenging to continue moving forward with your business. The truth is, there is a whole lot you can do right now to strengthen your Read More
How to Update Your Marketing Message Post-COVID
This article originally appeared on www.MDAndersenCPA.com Your messaging is critical to the success of your marketing – and your business as a whole. COVID-19 has massively disrupted life for just about everybody on the planet, and your customers are no exception. Daily life has changed dramatically, and priorities have changed. Consumers today are worried about things that weren’t even a blip on their radar Read More
Seven Steps to Win More Clients & Customers
Need more clients and customers? Your target customers must: ✔️ Know that you exist. (Awareness.) ✔️ Believe that you can solve their specific problem. (Relevance.) ✔️ Trust that you know what you're doing. (Credibility / Authority.) ✔️ Believe that you're the BEST option to solve their specific problem. (Competitive Differentiation.) ✔️ Believe that the outcome they'll receive is worth their Read More
We’re [Not] In This Together
We're all in this together. Except - not really. Your COVID-19 "experience" is completely different than the way that many others are experiencing this. This is devastating for some industries, merely a disruption for others, and has actually created financial opportunities for some. Millions of employees have lost their jobs. Others are working harder than they've ever worked, under the most Read More
How to Create a Winning Marketing Message
This article originally appeared on Forbes.com. The first step to any successful marketing campaign is dialing in your message. If you have the wrong message, nothing else matters. It doesn't matter how brilliant your placement strategy is, how impressive the graphics are or how great your landing page looks. It's imperative that you create a message that resonates with your target audience and motivates Read More
Unsung Heroes of COVID-19
Healthcare workers and first-responders are unquestionably heroes during this time. So are business owners across the nation who are working around-the-clock to keep serving their customers and to keep providing paychecks to their employees. I have the privilege of coaching and otherwise supporting dozens of business owners in a variety of industries - and I can tell you firsthand, the commitment, the Read More
Coronavirus Response: Why You Should Double Down on Your Marketing!
COVID-19 is impacting your business. How should you adjust your marketing? 👉 Increase social media activity. (Traffic is WAY up on all social networks.) 👉 Produce and distribute relevant content. If your customers and clients are impacted by COVID, become a voice of sanity and perspective. 👉 Focus on "providing value" more than "making money." (This is always a good practice, but doubly important right Read More
