Need more clients and customers? Your target customers must: ✔️ Know that you exist. (Awareness.) ✔️ Believe that you can solve their specific problem. (Relevance.) ✔️ Trust that you know what you’re doing. (Credibility / Authority.) ✔️ Believe that you’re the BEST option to solve their specific problem. (Competitive Differentiation.) ✔️ Believe that the outcome they’ll receive is worth their investment. (Value & Price Strategy.) ✔️ Think of you when they’re ready to make a decision. (Top-of-mind awareness.) ✔️ Take action NOW instead of putting it off. (Urgency.) Your marketing plan needs to address each component above. Want some help to make this happen? Click here to request a Coaching Discovery Call with me.
Danny Decker
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- Five Website Metrics to Monitor - October 5, 2020