Unsung Heroes of COVID-19

Healthcare workers and first-responders are unquestionably heroes during this time.

So are business owners across the nation who are working around-the-clock to keep serving their customers and to keep providing paychecks to their employees.

I have the privilege of coaching and otherwise supporting dozens of business owners in a variety of industries – and I can tell you firsthand, the commitment, the innovation, the hustle, and the creativity that every single one of these entrepreneurs is pouring out right now is nothing short of heroic.

Keep it up!

What you’re doing – right now – is holding the economy together. And the work we do over the next few months will be integral to our recovery.

Nearly 50% of the workforce in the United States is employed by “small” business. Nearly 80% of new jobs created over the past decade come from “small” business.

Don’t stop. We need you now more than ever.

And – PLEASE don’t feel pressure to stop marketing, stop selling, and stop earning money. Assuming that you’re not seeking to exploit this situation – which nobody on this email list is doing – you should not feel even one tinge of guilt about doing everything in your power to keep generating income throughout the duration of this crisis.

The *best* thing you can do for our economy is to keep generating revenue. Keep the dollars flowing. Keep providing paychecks to your employees, keep paying your vendors, keep generating tax revenue, keep the economy as healthy as possible.

That means you need to KEEP MARKETING and KEEP SELLING. Many of you need to be creative in the ways that you engage with your customers right now, and in the messaging you use while marketing.

We all certainly need to PIVOT.

But please don’t STOP.

(If you’d like to learn more about my coaching, consulting, and/or copywriting services and how I can help you GROW your business through these times – please click here to schedule a Discovery Call ASAP.)

No, I’m not offering my services for free right now (see above 🙂 – but we are fully operational during this slowdown and I’m 100% committed to helping my clients not only “survive” this crisis, but emerge stronger than ever. Let’s talk!

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Danny Decker

I work with business owners to create real, practical marketing plans – and create systems to make sure the plan actually gets executed. I’ll help you put a strategy in place to create predictably positive cash-flow, to generate new leads consistently, to create more referrals and word-of-mouth marketing, and much more.

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