Earlier this month Google released another major change to their ranking system. As always, this created chaos, panic, and a flurry of activity in the digital marketing world.
That’s because a lot of marketers are convinced – and want to convince YOU – that SEO is the “Holy Grail” of marketing.
It’s not.
Here’s what you have to understand.
#1 – You can spend thousands of dollars on SEO with no guarantee that you’ll achieve anything. I know so many business owners who have spent hundreds – or thousands – of dollars per month on SEO with nothing worthwhile to show for it.
#2 – Even if you do get to the top of the rankings, Google is constantly changing their algorithm (like they did this month) and your rankings could disappear overnight.
#3 – If you’re lucky enough to get to the top of the rankings and stay there, understand that the leads you’ll get from Google are likely to be price-shoppers. They’ll call you, ask your price, and then call two other people and ask them what their price is. Then they’ll hire the cheapest option. Are those the clients you want?
#4 – If you DO want to get clients from Google, it’s much smarter to run a Paid Ad campaign. That way you’re guaranteed traffic, and you can quickly assess your campaign and determine whether you’re getting a strong ROI.
#5 – Watch the video below to learn more – and to learn where you should be spending your ad budget instead!
Danny Decker
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