This is Part Two in our series focused on creating your marketing plan. In Part One, I explained why it's so important that you create a WRITTEN plan, and I tackled the first "key question" that your marketing plan needs to answer. Today, we move on to the second key question.  In the last installment of this series, you set a monthly revenue goal for your business. (If you haven't done that yet, click here Read More

Imagine if the next time you boarded a plane at the airport, the pilot said: "Hey welcome on board! I don't have a flight plan and I'm not actually sure where we're going, but just relax and enjoy the flight!"  What would you do? I'd get off the plane - and I hope you would too!!  Of course, you'd never get on an airplane - or even get in the car - without a clear idea of your final destination and the Read More

"Don't offend anyone." This is "common sense" advice that most business owners hear with regards to their marketing and branding.  Don't take political stances, don't talk about religion, don't risk offending anyone.  Here's the truth: You can offend people - you just can't offend the wrong people.  Two things to keep in mind before we dive in: I'm not asking you to go around offending people just Read More

This entry is an excerpt from my Marketing Tipsheet that went out on July 4. I’m publishing it here as well because I want to reach as many people as possible with the message. Most of my Tipsheet content never sees the light of day on the internet, so if you want this type of content on a regular basis, make sure you click here to subscribe! Today in the United States we celebrate freedom. Freedom of religion, Read More