Earlier this month we talked about why referrals are the best way for most businesses to grow. Today we'll dive in a little deeper in order to help you generate more referrals for your business. There are two main ingredients present in every referral - understanding, and awareness. Understanding. In order to make a referral, the referral source needs to know what you do and who you help. That’s why it’s so Read More

Referrals and word-of-mouth marketing may not be the sexiest way to grow your business, but it’s often the best way. Referrals are generally superior to clients and customers that come through other channels, for the following reasons: Referred clients are cheaper to generate. It costs little or nothing to generate referrals. Instead of investing resources into expensive ad campaigns, you can create referrals by Read More

The purpose of your marketing is to generate qualified leads. But there’s a lot more to building an effective marketing system than a one-sentence objective may indicate. There are a multitude of different opportunities, strategies, concepts, and tactics that you can leverage. As an analogy, consider the game of football. The object of the game is simple - score more points than your opponent. But within Read More

This is Part Two in our series on effective messaging. Click here for Part One. Here are five key concepts to remember as you sharpen your messaging: 1) It’s not about you - it’s about your customer. Effective marketing tells a story, and every story has a hero. The mistake most business owners make is that the hero of their story is themselves and their business. But to create a truly compelling story and Read More

How do you talk about your business in the marketplace? Surprisingly, many business owners struggle to effectively communicate what they do and why it matters. Obviously, it’s not because you don’t understand your business. It’s usually the opposite problem - you’re so deep into the weeds of operating your business that it can be difficult to communicate with people who know little or nothing about it. It’s Read More

Marketing is a critical discipline that every business owner has to figure out if they're going to reach their full potential. Yes, you need to have a high-quality product or service. Yes, you need to build, manage, and lead your team. You have to have a sales process that works. You need financial systems. There's a lot that goes into building a successful business. But even if you check all of those boxes, if Read More