I do a lot of podcasting. I've hosted five different shows over the past several years, and I've also appeared as a guest on many more. Often, my coaching clients want to talk about starting a podcast for themselves. Their question inevitably boils down to: ... will I really be able to get customers & clients from my podcast? The answer is YES... you can get clients from your podcast. I've personally Read More

Earlier this month Google released another major change to their ranking system. As always, this created chaos, panic, and a flurry of activity in the digital marketing world. That's because a lot of marketers are convinced - and want to convince YOU - that SEO is the "Holy Grail" of marketing. It's not. Here's what you have to understand. #1 - You can spend thousands of dollars on SEO with no guarantee Read More

This article originally appeared on Forbes.com.  The No. 1 "job" of your marketing is to generate more leads and, therefore, more customers and clients for your business. But there is a whole lot more to the story. Some business owners think, "Since I have plenty of customers already, I don't need to worry about my marketing." This mindset causes them to miss out on many opportunities to make their business Read More

One of the best and most important ways that your marketing can improve your overall business performance has NOTHING to do with attracting *more* customers. In fact, getting *more* customers should be a secondary goal. More important is using your marketing to justify higher price points for your products and services.  Here's a simple illustration. Let's say you own a business selling widgets. You're Read More

A few nights ago, my wife and I woke up to our five year-old walking into our bedroom. He was crying and complaining that his stomach hurt. So we took him to the bathroom, got him some water, and helped him calm down. Within a few minutes he fell asleep in bed with us. It's never pleasant having your sleep interrupted - but it's so much better now that he's older and can tell us what's wrong. When he was Read More

Sometimes fear is a limiting, counterproductive emotion that we need to overcome. But sometimes, fear is a vital signal that your brain sends to keep you alive and well. That tingly feeling you get when you get too close to the edge of a cliff or even the balcony on a tall building? That's a healthy fear - that's your brain doing its best to keep you from an untimely demise. In THAT spirit - the spirit of Read More

Over the last 15 years or so, I've worked with thousands of small-business owners on their marketing. One thing I see all the time is a desire to find the "EASY BUTTON" - a simple solution that's going to make all of their marketing dreams come true. "Finally, customers will be lining up to do business with me." "Finally the phone will start ringing off the hook." "Finally I'll be able to start charging Read More